LinkedIn is a must for graduates. Why?
Using platforms such as LinkedIn can broaden your network and increase your chances of finding the job you want. A large percentage of employers and recruiters now turn to LinkedIn as their first option when they have positions to fill. As a graduate you need a LinkedIn profile that positions you where you want to be in the jobs market. To get noticed you should complete all sections of your profile.
Here’s a few tips to get you started.
Email address
What email address will you link your profile to? Seems like a simple question but it needs consideration. You need a professional email address that you will use for LinkedIn and for any job applications you make. Remember that if you already have a profile linked to your University/College email you will need to change the email address when you graduate, as it will no longer be available. Whatever email you choose make sure it is one you check regularly.
Write an interesting headline
Your headline needs to be strong and specific in order to draw the attention of the reader. Instead of “Graduate, seeking opportunities” try something like “Science graduate, specialising in microbiology, interested in pharmaceutical and biotechnology industries”. This way you are indicating who you are, what you can do and what your interest area’s are. If you are saying it, others will hear it!
Include a photo
Your LinkedIn photo should be a head and shoulders shot with a plain background that portrays a professional image. You do not need a professional photo taken, its fine to get a friend to take it using a phone but do dress in the attire you would wear for work. You are much more likely to grow your LinkedIn network with a photo on your profile. Many people will not connect with you unless they see a photo and can confirm who you are.
Write a strong summary
Your summary is vital to creating the correct impression. It can be less formal than a CV and can be written in the first person. Where it also differs from a CV is that it allows your personality and unique selling points to come across. This is your chance to stand out and draw attention to your unique attributes and skills; therefore, it is worth spending time on getting it right.
Words are Key
As I mentioned earlier, employers and recruiters often use LinkedIn to find the right candidates. It is vital that your headline and summary include several keywords relevant to your industry so that you can be found on electronic searches. Do a search using words related to your industry and take a look at the profiles that come up top of the list. Read these top profiles and learn from them. Checking out job descriptions will also help you to identify the correct keywords for your Industry.
Education
As a graduate you need to include everything that is relevant in this section. For example, outline your degree including modules studied and particularly elective modules as they can draw attention to your particular area’s of interest and knowledge. Include your thesis/dissertation title and if possible say a little about it. Make sure you include any short courses/training in the additional certification section further down your profile. Upload work samples, presentations and other documents if they are relevant and you are comfortable sharing them.
Relevant experience/skills/volunteering
Include any experience that is relevant. You may feel your experience section is small but do think carefully about any placements or summer work you have done – you will often be surprised to realise how much experience you have to offer. If possible quantify or show the impact of your work rather than just giving a list of duties. Include any volunteering positions as employers often view these very positively. Also make sure to include details such as any additional Languages you speak. Finally, include at least 5 skills in the skills section; ideally make them skills that correspond to the experience and education you have included.
Making it work for you
Now that you have invested the time in completing your profile its time to start making it work for you. Creating a profile and expecting others to just come and find you won’t work, you will get out what you put in. Now that you are on LinkedIn don’t be a wallflower, be active, this means connecting, sharing, liking, posting, following and joining groups. Recommendations are very powerful so ask lecturers, past employers or placement supervisors to write you a recommendation.
Check back in for tips on how to grow your network by being active on LinkedIn
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